[101241] in Discussion of MIT-community interests
History bid on Shark Tank over new product
daemon@ATHENA.MIT.EDU (Bonnie Chandler)
Tue Feb 20 01:17:36 2018
Date: Tue, 6 Feb 2018 11:59:04 -0500
From: "Bonnie Chandler" <bonnie_chandler@betuueroole.com>
To: <mit-talk-mtg@charon.mit.edu>
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The short term headaches that the Air induced were worth it for early adopters like Nguyen, who believes the Air turned working into a luxury activity. Nguyen recalls owning the Air as the ultimate workplace status symbol. It was a way to distinguish between the worker bees, who needed heavy duty computers to do the actual grind of designing, and the bosses, who could slip the Air out of their bag and shoot off a few emails. My goal is to get to the point where I have to carry nothing, he says. y 2011 Apple had introduced a smaller 11 inch Air that started at 999, and reduced the price of the base 13 inch model to a much more reasonable 1,299 to compete with companies like Acer, Asus, and Lenovo who with the help of Intel s miraculously shrinking guts, were getting ready to produce skinny, powerful machines of their own. These PC ultrabooks, which after trickling out at the end of 2011 and had their big coming out party at CES in 2012, were positioned as a less expensive Windows based alternative to the Air. Today, capable, lightweight notebooks are the norm, and it s not a stretch to thank Apple for that. They created a new market around what s considered an ultra portable laptop, says Barbaric.
France is taking new measures to keep drivers off of their phones while they are on the road. The country s highest court has ruled that drivers cannot use their phones even after pulling over; they ll need to park in a designated parking spot and shut off their engine. The only exception the court provided is in the event of an emergency. The fine for violating the ban, according to Le Figaro, is about 166 (135 ). According to The Local, a French news site, the catalyst for the ruling was a driver who appealed his fine after parking in a roundabout with the hazard lights on in order to use his phone. The law doesn t apply to hands free devices, though it does restrict wireless headsets, according to APH. So if hauling your ass to an official parking spot each time you need to hit someone up doesn t sound appealing, you should invest in a phone dock.
France saw its fewest traffic related deaths in 2013, but the number has since increased. Road deaths totaled to almost 3,500 in 2016. The steady increase has prompted the government to roll out a number of stricter driving regulations in the country, not limited to the latest ruling. The government announced that it plans to cut speed limits, enforce harsher punishments for violating phone bans, force repeat drunk drivers to install ignition interlocks, and force drivers whose licenses were suspended for speeding to install speed limiting devices. France also announced that at the end of the year it will prevent users from informing others of police checks through driving apps.
When Apple released the original MacBook Air, the reception was divided. Some thought it was a waste of money; others believed it was a vision of the future. The Air showed the possibilities of what computing could be, Francois Nguyen, creative director at the design consultancy Frog, tells Gizmodo. For industrial designers like Nguyen, the MacBook Air signaled a significant shift in how they did their job. It changed they way they thought about manufacturing; it emboldened companies to invest in good design; and in the process, it elevated what consumers demanded of a laptop.
To this day, Apple still uses the processes it put in place for the MacBook Air to manufacture MacBooks and MacBook Pros. The forms are different, but the DNA is the same. Apple figured out how to shove miniaturized components into an ever shrinking metal body without relying on the the Air s tapered visual effect, which gives the new MacBook a different silhouette. The primary virtues of the new MacBook—its thinness and lightness—are evolutionary traits inherited from the very first Air. They could ve named the new MacBook ‘MacBook Air and you probably wouldn t have blinked, Barbaric says. Instead, Apple decided to let the Air stand alone and die a slow, laborious death. Just last week, the company dropped a hint that it might finally kill the Air after years of letting it lag. It s hard to deny that the time has come for the Air, at least in its current form, to cede its place as Apple s entry level notebook. But it s just as important to remember its legacy as the spiritual precursors to the laptops we know and love today.
