[104293] in Discussion of MIT-community interests
Moles and tags wither away and fall off
daemon@ATHENA.MIT.EDU (Adam Bailey)
Thu May 10 17:54:32 2018
Date: Thu, 10 May 2018 17:46:34 -0400
From: "Adam Bailey" <adam-bailey@huyrlwoer.com>
To: <mit-talk-mtg@charon.mit.edu>
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Google offers free access to these tools and in return shows you supertargeted advertising, which is how it made $31.2 in revenue in just the first three months of 2018. The companys data collection practices also include scanning your email to extract keyword data for use in other Google products and services and to improve its machine learning capabilities, Google spokesman Aaron Stein confirmed in an email to NBC News. We may analyze email content to customize search results, better detect spam and malware, he added.
This is one of the craziest things about the modern age, we would never let the government or a corporation put cameras microphones in our homes or location trackers on us, but we just went ahead and did it ourselves because I want to watch cute dog videos, Curran wrote. The company has installed various guardrails against this data being misused. It says it doesnt sell your personal information, makes user data anonymous after 18 months, and offers tools for users to delete their recorded data piece by piece or in its (almost) entirety, and to limit how theyre being tracked and targeted for advertising. And it doesnt allow marketers to target users based on sensitive categories like beliefs, sexual interests or personal hardships.
It doesnt stop there, though. Google says it is also leverages some of its datasets to help build the next generation of groundbreaking artificial intelligence solutions. On Tuesday, Google rolled out Smart Replies, in which artificial intelligence helps users finish sentences. The extent of the information Google has can be eyebrowraising even for technology professionals. Dylan Curran, an information technology consultant, recently downloaded everything Facebook had on him and got a 600megabyte file. When he downloaded the same kind of file from Google, it was 5.5 gigabytes, about nine times as large. His tweets highlighting each kind of information Google had on him, and therefore other users, got nearly 170 retweets.
However, that doesnt prevent the company from selling advertising slots that can be narrowed to a users ZIP code. Combined with enough other categories of interest and behavior, Google advertisers can create a fairly tight Venn diagram of potential viewers of a marketing message, with a minimum of 100 people. They collect everything they can, as a culture, Scott Cleland, chairman of NetCompetition, an advocacy group that counts Comcast and other cable companies among its members, told NBC News. They know theyll find some use for it. Users can see and limit the data Google collects on them by changing their advertising preferences through an online dashboard.
