[15772] in Discussion of MIT-community interests
Canada Businesses, Help Improve Canada's Email Marketing By Helping Fight Upcoming FISA Law - Sign Our Online Petition Today!
daemon@ATHENA.MIT.EDU (Canada Stop FISA Now Movement)
Wed May 29 03:59:32 2013
From: Canada Stop FISA Now Movement <heresy@heresy-email-services.com>
To: mit-talk-mtg@charon.mit.edu
Date: 29 May 2013 03:54:20 -0400
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Dear Canadian Business,
A new Canadian law may be introduced soon that will severely=20
impact commercial email marketing in Canada - for the WORSE.
The law (known as the Fighting Internet And Wirless Spam Act or=20
FISA) severely restricts ANY Canadian business' ability to use=20
Email Marketing by requiring each business to ONLY email market=20
to prospects who have given that business EXPLICIT WRITTEN=20
PERMISSION to send that prospect marketing emails.
FISA means Canadian Businesses can no longer email market to=20
prospective customers such as:
- contacts from your business card collection
- business cards you or your company collected at trade shows,=20
networking events, or any other business or personal events=20
you've ever attended where you've made contacts
- email databases of targeted prospects you've acquired from ANY=20
source
- prospective customers you've found on popular online=20
classifieds sites like Craig's List or Kijiji or any other place=20
on the internet where your prospective customers are present
Violating FISA can result in fines of upto $10 million for=20
Canadian businesses.
If FISA is allowed to become an enforceable law, it will greatly=20
restrict E-Commerce in Canada by limiting Canadian businesses'=20
Email Marketing capabilities greatly.=20
Worse yet, we predict FISA will make Canadian businesses=20
reluctant to use Email Marketing at all for fear of incurring the=20
extremely heavy fines associated with violating FISA.=20
As FISA stands, it DOES NOTHING for furthering the law's stated=20
goal: increasing Canadian consumer confidence in using E-Commerce=20
as a means of conducting business transactions.=A0 It will NOT help=20
reduce Phishing, Identity Theft or any other types of illegal=20
activity regularly propagated through email.=A0 In fact, FISA is=20
detrimental to this goal because it will discourage Canadian=20
businesses from using Commercial Email Marketing.=20
What If FISA Becomes Enforceable Law in Canada?
Under FISA, Canadian consumers will be more likely to buy from=20
American or International businesses who are relatively=20
unrestricted in their Email Marketing practices.=20
THE SOLUTION
The United States has had the CAN-SPAM act in place since 2003.=A0=20
The CAN-SPAM act does not require American businesses to have=20
EXPLICIT WRITTEN PERMISSION to send them marketing emails.=A0 We=20
maintain the CAN-SPAM act is a just law for that should be=20
mirrored in any Canadian law governing Commercial Email=20
Marketing.
Repealing and/or Amending FISA to match the US's CAN-SPAM Act=20
will allow Canadian businesses to much more freely use Email=20
Marketing for reaching prospective customers as US businesses=20
currently can.=A0 It will also encourage more Canadian consumers to=20
do business with Canadian businesses.
FISA should resemble the US's CAN-SPAM act regulating commercial=20
email.
FISA is already law but will not be enforced until estimated mid=20
2013.=A0 Help us fight this law now by signing our petition before=20
it's too late!=A0 Visit http://stopfisanow.com to get involved.=A0=20
All comments posted by Canadian businesses and concerned citizens=20
on our online petition will be automatically forwarded via email=20
to several key politicians in Canada including Federal Minister=20
of Industry Christian Paradis.=A0 Make Your Voice Heard Today!
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<META name=3DGENERATOR content=3D"MSHTML 8.00.6001.19046"></HEAD>
<BODY>Dear Canadian Business,<BR><BR><STRONG>A new <A href=3D"http://stopfi=
sanow.com">Canadian law may be introduced soon that will severely impact co=
mmercial email marketing in Canada - for the WORSE</A>.<BR><BR></STRONG>The=
law (known as the Fighting Internet And Wirless Spam Act or FISA) severely=
restricts <STRONG>ANY</STRONG> Canadian business' ability to use Email Mar=
keting by requiring each business to <STRONG>ONLY</STRONG> email market to =
prospects who have given that business <STRONG>
EXPLICIT WRITTEN PERMISSION</STRONG> to send that prospect marketing emails=
=2E<BR><BR>FISA means Canadian Businesses can no longer email market to pro=
spective customers such as:<BR><BR>- contacts from your business card colle=
ction<BR><BR>- business cards you or your company collected at trade shows,=
networking events, or any other business or personal events you've ever at=
tended where you've made contacts<BR><BR>- email databases of targeted pros=
pects you've acquired from ANY source<BR><BR>
- prospective customers you've found on popular online classifieds sites li=
ke Craig's List or Kijiji or any other place on the internet where your pro=
spective customers are present<BR><BR><A href=3D"http://stopfisanow.com/"><=
STRONG><U>Violating FISA can result in fines of upto $10 million for Canadi=
an businesses.<BR></U></STRONG><BR></A>
If FISA is allowed to become an enforceable law, it will greatly restrict E=
-Commerce in Canada by limiting Canadian businesses' Email Marketing capabi=
lities greatly. <BR><BR>Worse yet, we predict FISA will make Canadian busin=
esses reluctant to use Email Marketing at all for fear of incurring the ext=
remely heavy fines associated with violating FISA. <BR><BR>As FISA stands, =
it <STRONG><U>DOES NOTHING</U></STRONG>
for furthering the law's stated goal: increasing Canadian consumer confide=
nce in using E-Commerce as a means of conducting business transactions.&nbs=
p; It will NOT help reduce Phishing, Identity Theft or any other types of i=
llegal activity regularly propagated through email. In fact, FISA is =
detrimental to this goal because it will discourage Canadian businesses fro=
m using Commercial Email Marketing. <BR><BR><A href=3D"http://stopfisanow.c=
om/"><STRONG>
What If FISA Becomes Enforceable Law in Canada?</STRONG><BR></A><BR>Under F=
ISA, Canadian consumers will be more likely to buy from American or Interna=
tional businesses who are relatively unrestricted in their Email Marketing =
practices. <BR><BR><A href=3D"http://stopfisanow.com/"><STRONG>THE SOLUTION=
</STRONG><BR></A><BR>
The United States has had the CAN-SPAM act in place since 2003. The C=
AN-SPAM act does not require American businesses to have EXPLICIT WRITTEN P=
ERMISSION to send them marketing emails. We maintain the CAN-SPAM act=
is a just law for that should be mirrored in any Canadian law governing Co=
mmercial Email Marketing.<BR><BR>
Repealing and/or Amending FISA to match the US's CAN-SPAM Act will allow Ca=
nadian businesses to much more freely use Email Marketing for reaching pros=
pective customers as US businesses currently can. It will also encour=
age more Canadian consumers to do business with Canadian businesses.<BR><BR=
>FISA should resemble the US's CAN-SPAM act regulating commercial email.<BR=
><BR><STRONG>
FISA is already law but will not be enforced until estimated mid 2013. =
; Help us fight this law now by signing our petition before it's too late!&=
nbsp; Visit <A href=3D"http://stopfisanow.com">http://stopfisanow.com</A>
to get involved. All comments posted by Canadian businesses and conc=
erned citizens on our online petition will be automatically forwarded via e=
mail to several key politicians in Canada including Federal Minister of Ind=
ustry Christian Paradis. Make Your Voice Heard Today!</STRONG></BODY>=
</HTML>
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